Cactus Imaging and oOh!media have launched Ecobanner – a fully recyclable fabric which is currently being used on Australia’s largest Out of Home billboard at the Glebe Island Silos in Sydney.
“In 2019, along with our print house Cactus we developed SmartSkins, a world first billboard skin that is 100 per cent recyclable. This is now being widely used, but we needed a material that was suitable for oOh!’s network of larger billboards and those at heights which are exposed to high winds and still rely on non-sustainable vinyl. The Ecobanner meets these demands, and we are delighted to be the first Australian media company to be using it and continuing our leadership role in Out of Home sustainability,” oOh! group director of ESG Sarah Young said.
“We’ve had various trials and failures but have successfully worked with a company in Melbourne to produce the polypropylene Australian-made banner material which we’re able to print here in Sydney. And once it has been displayed, we then bring it back to the warehouse and send it to a recycling plant where it’s recycled in Victoria. It is 100 per cent made, manufactured and recycled in Australia,” Cactus Imaging general manager Nigel Spicer explained.
oOh! continues to invest in reducing the amount of waste going into landfill and last year launched its dedicated Environmental, Social and Governance (ESG) team to drive the long-term sustainable growth of the business.
Ecobanner installations offer both strength and durability, making it suitable for oOh!’s larger spectacular and iconic billboard sites – including the Glebe Island Silos – which are also 100 per cent powered by renewable energy.
Designed and developed by GALE Pacific in conjunction with the Out of Home industry, Ecobanner is the only Australian made, PVC-free flexible banner fabric, capable of offering a 100 per cent closed loop recycling solution.
“Sustainability is the cornerstone of our design approach and Ecobanner is the latest innovation that gives the Out of Home industry a new option that can be repurposed back into the manufacturing stream creating a true end-of-life waste solution which avoids landfill. We are delighted to have worked with oOh! on this launch,” GALE Pacific general manager A/NZ and vice-president of developing markets Troy Mortleman said.
“We are having great interest from councils, media site owners and advertisers alike. Ecobanner really fits in well with how strategic sustainability is working with a lot of the big multinational companies and advertisers as well as government,” Spicer added.
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