oOh!media CEO Cathy O’Connor is the first speaker to be announced for the World Out of Home Organization’s forthcoming 2025 Annual Congress in Mexico City.
O’Connor will explore the growth of retail media and its opportunities for the out of home industry. Retail media is the fastest growing media sector with global revenues set to surpass $179.5 billion in 2025. As the category scales and looks to take an even greater share of advertising spend, in-store retail media has emerged as the next big wave of growth with broad implications and opportunities for the OOH sector.
O’Connor will explore the strategic opportunity retail media represents for the OOH sector and how oOh!media has set itself up to capitalise on the next big wave of growth in a presentation at the World Out of Home Organization Annual Congress in Mexico City from 4-6 June.
oOh!media launched retail media division reo in 2023 with a vision to partner with retailers to build and monetise their omni-channel retail media networks, complementing oOh!media’s retail OOH offering of more than 4000 screens in more than 450 retail centres. Clients include leading ANZ retailers Officeworks, Petbarn, The Warehouse Group, and Australia Post.
WOO President Tom Goddard said, “Cathy O’Connor is one of today’s ground-breaking media leaders, seeing the bigger media picture as well as the particular issues of OOH. Retail media is one of the key growth drivers for OOH now and in the future and there could be no better guide to its opportunities and challenges.”
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