Cathy O’Connor, a sales executive with over 35 years in Australian media organisations, has been appointed after a global search to replace oOh!media founder and CEO Brendon Cook, who had already announced his intention to leave the business after more than 30 years.
O’Connor will take up the role at the in early 2021 with Cook to stay on as a consultant until at least the end of 2021 to provide O’Connor with access to his deep industry knowledge, insights and relationships.
oOh!media owns wide format printing company, Cactus Imaging.
O’Connor has spent the last 12 years as CEO of Nova Entertainment Group and five years prior to that as managing director of DMG Radio.
oOh!media board chairman, Tony Faure said: “The Board was pleased to be able to attract a high-quality field of candidates, and after significant consideration we felt Cathy was the ideal person to lead oOh! in its next stage of growth.
“We would also like to place on record our thanks to Brendon for his continued commitment and professionalism in navigating through the pandemic, and for agreeing to stay on until the end of this year.
“Cathy, who is highly regarded by the industry, brings extensive experience as a leader of successful media organisations, and in her most recent role at NOVA, has created significant value.
“She brings a range of qualities which we felt were suited to taking the business through its next stage of growth, in particular her proven success in steering a media sales organisation, leading the technology strategy and driving organic growth initiatives, even in the most challenging of environments.
“Cathy has a balanced and engaging leadership style and brings a number of other qualities that we felt were important for the business, including a demonstrated ability to drive efficiencies, develop great teams and build strong networks in both the corporate and agency environments.”
O’Connor says she is looking forward to taking up the role.
“Despite the challenges of 2020, the Out of Home sector is an exciting place to be in, with strong prospects and increasing prominence in a digital future,” she said.
“oOh!media is a great business with an extensive national reach backed by both leading data smarts and a fantastic team of professionals that are the best in their field.
“I am looking forwards to joining the team and building on oOh!’s success and guiding the company’s next phase of growth.”
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