oOh!media has renewed a multi-year contract with VicTrack as the company further commits to large format.

This deal will incorporate several new digital developments and will launch an additional five new large format sites to its digital network in December alone, further bolstering oOh!’s Out of Home establishment in metropolitan and regional Victoria.

The long-term agreement with VicTrack, which owns Victoria’s rail transport land, assets and infrastructure, includes multiple existing large-format classic sites at locations in Bendigo and Ballarat and gives oOh! the ability to build new digital locations in key population centres across the state.

oOh!media chief commercial operating officer Robbie Dery said, “oOh! continues to strategically invest in growing our unique network reach, delivering audiences at scale for brands.

“We’re delighted that our partnership with VicTrack, which has been built over many years, has been extended. This ongoing relationship, combined with our unrivalled market experience, places oOh! in good stead moving into 2023.”

As for its additional five large format sites, oOh! said they are strategically positioned in high traffic locations on busy roads and freeways in South Melbourne, Burnley, Seaford and Hallam, as well as Warrnambool.

oOh!media national commercial director Michael Cali said, “oOh! works collaboratively with commercial partners to ensure the delivery of quality assets in the right locations. The addition of five large format digital sites in regional and metro areas rounds out another successful year of growth for our billboard offering.

“Moving into 2023 we have a full pipeline slated for Large Format across metro and regional markets continuing our commitment to deliver more options for advertisers to reach audiences at scale and make their brands unmissable.”

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