Out of Home revenue rebounds in Q1, led by digital

The Out of Home (OOH) industry has seen an increase of 25.5 per cent on net media revenue for Q1 2022, reporting $228.1 million in revenue – up from $181.7 million for the same quarter in 2021.

The Outdoor Media Association (OMA) said digital OOH (DOOH) revenue accounted for 60.8 per cent of total net media revenue year-to-date, which is an increase over the recorded 57.0 per cent for the same period last year.

OMA CEO Charmaine Moldrich said, “The industry continues to rebound in the first three months of the year, with revenue down only slightly, by 2.9 per cent on pre-pandemic 2019. There are many signs that we are back on track and that 2022 will see us achieve or even exceed pre-pandemic annual revenue.

“Our commitment to transparency, accuracy and credibility in our audience measurement platform MOVE 1.5 and adoption of industry-wide standards to make it easier to plan and buy, have helped with our recovery. We have built tools and introduced processes that specifically fill the needs of our clients, and we are now starting to see the positive results.”

“As travel increases with the easing of testing requirements, we expect to see even more confidence in our channel’s ability to deliver reach and impact.”

The OMA has also added two new members in March – Helio, an online advertising marketplace, and Civic Outdoor, an independently owned and operated Outdoor operator also joining MOVE.

Moldrich also attributed findings form Zenith that Australian advertising spend is expected to grow by five per cent in 2022, off the back of 18 per cent growth in 2021.

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