The Out-of-Home (OOH) industry today reported a net revenue of $62m for August, an increase of 20 per cent from the same month last year, which posted a net revenue of $51.6m, amnd was itself a record August.
Year-to-date revenue for OOH has increased by 18.2 per cent, tracking at $480.4m, up from $406.3m for the same time last year.
However it is the wide mopve to digital signage that is driviong the growth, with digital out of home revenue now making up 38.5 per cent of total revenue, up from 24.6 per cent for the same period last year.
All the major out of home suppliers including oOh! Media and APN Outdoor are busily transforming static sites to digital, although both of these insist that static (print) will always have a major role to play and is itself still growing, albeit at a much slower pace.
The category figures for August are:
Roadside Billboards (over and under 25 square metres)
Roadside Other (street furniture, taxis, bus/tram externals,
Transport (including airports)
Retail, Lifestyle and Other^
^Reported in this category are: shopping centre panels, as well as all place-based digital signs including office media – covering signs in lifts and office buildings, cafe panels, and digital screens in doctors surgeries and medical centres.
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