The outdoor advertising market has followed up its record 10 per cent growth year in 2014 with a 15.9 per cent jump for the first month of this year.

Outdoor Media Association (OMA) figures show $42.7 in combined revenue for the sector in the month of January, with print-heavy categories dominating at 71 per cent of earnings.

The massive figure signals a much better start to the year than 2014, where the market only grew 1.75 per cent for the first quarter.

[Related: More outdoor news]

Print-heavy areas led the way by a hefty margin with billboards earning $17.9m for the month, followed by roadside advertising – including street furniture; taxis, bus and tram wraps and signs; and other small format ads – with $12.4m.

Transport finished with $7.8m while retail earned $4.6m.

Outdoor media usually sees more investment in summer as people are more likely to be out and about while the weather is good and exposed to more advertising.

Comment below to have your say on this story.

If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.  

Sign up to the Sprinter newsletter