Herring takes over from outgoing chairman Steve McCarthy, chief executive of Adshel. McCarthy, who was appointed Chairman in 2008, will continue as a member of the Board of Directors of the OMA.

Herring has more than 30 years experience in media and sales both in Australia and internationally. He joined Cody Outdoor in 1995 and was appointed general manager in 1998 and chief executive in 2001.

He was appointed chief executive of APN Outdoor in early 2004 and sets the strategic direction for the company’s operations in Australia and New Zealand, as well as the organisation’s Asian businesses.

Charmaine Moldrich CEO of the OMA says, “Richard has been a valuable member of the OMA Board, and I am delighted to see him in this new role. With his knowledge and experience as a leader in the OOH industry, I have no doubt that he will support and sustain the OMA’s ongoing and future activities.”

Commenting on his appointment Herring says, “In my capacity as chairman for the OMA, I will strive to ensure effective decisions are made by the Board that continue to grow market share for the OOH industry.

“MOVE remains our most important priority, in the short term, with impending software upgrades, as well longer term with continued performance reviews and evaluation of the system.”

Herring will be responsible for leading a board of nine members who will determine and develop strategy for the OOH industry.

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