Outdoor media half year revenues up 19.5 per cent

The Out of Home Industry has posted net media revenues of $478.6 million, up 19.5 per cent from $400.4 million for the same period in 2021.

Digital Out of Home (DOOH) revenue accounts for 62.4 per cent of total net media revenue year-to-date, an increase over the recorded 58.3 per cent for the same period last year.

Half-year net media revenue category figures are provided from 2019 to capture the growth of the industry including OMA membership up to May 2022:

Category figures 2022^:
Roadside Billboards (over and under 25 square metres) $223.1 million
Roadside Other (street furniture, bus/tram externals, small format) $104.9 million
Transport (including airports) $39.9 million
^^Retail, Lifestyle and Other $110.7 million  
Category figures 2021*:
Roadside Billboards (over and under 25 square metres) $176.9 million
Roadside Other (street furniture, bus/tram externals, small format) $97.3 million
Transport (including airports) $27.2 million
^^Retail, Lifestyle and Other  $99.0 million


Category figures 2020*:

Roadside Billboards (over and under 25 square metres)$131.4 million
Roadside Other (street furniture, bus/tram externals,
small format)
$78.5 million
Transport (including airports)$44.1 million
^^Retail, Lifestyle and Other     $71.1 million

Category figures 2019*:

Roadside Billboards (over and under 25 square metres)$178.1 million
Roadside Other (street furniture, bus/tram externals,
small format)
$126.2 million
Transport (including airports)$84.0 million
^^Retail, Lifestyle and Other     $109.3 million

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