The 16-page PANPA Digital Daily will feature stories and advertisements individualised for each reader. The Daily will use variable data printing to address the reader by their first name in headings and advertisements, making it the first publication of its kind in Australia, according to PANPA.
The Daily is being printed in cojunction with Océ Australia, and will be produced on an Océ JetStream continuous feed, full colour, inkjet press.
Newspaper Publishers Association chief executive Mark Hollands said the Daily was an opportunity to show off the possibilities of digital printing technology to newspaper printers.
“I’m attracted by its capacity to allow personalisation of newspapers, sections and magazines. But it in no way replaces offset technology for newspapers,” he said.
“Digital technology reduces waste for short-run products, and allows a publisher to create an on-demand model for printing publications, as well as expand into other commercial areas. This is something all newspaper publishers should consider.”
Herbert Kieleithner (pictured), marketing manager for production printing at Océ Australia, said the VDP capabilities in publishing could be extended.
“For instance, the advertisements and stories in the Digital Daily will address the readers by name, but it is also possible to select different stories and advertisements to match the preferences of each reader.”
Kieleithner pointed to the example of the Niiu daily newspaper in Berlin, which allows readers to choose their own news from a variety of international mastheads.
The PANPA Future Forum will be held 26 and 27 August at the Sydney Masonic Centre in Sydney.
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