Penn Color, a provider of colour and additive concentrates, masterbatches, pigment dispersions and engineered coatings, has officially opened its new technology centre in Singapore today as it increases its focus into the Asia-Pacific region.
The laboratory provides access to a full set of capabilities and enabling technologies, specifically developed by Penn Color to accelerate design, prototyping and sampling.
The company said this facility will allow it to be even closer to its Asia-Pacific customers, and to better meet their needs as the site will be a place for brands, designers, converters, as well as materials and equipment suppliers to come together and conceive, develop and validate new products.
Penn Color APAC commercial director Phil Riccardi said the company’s team of experts in colour, functional additives and material science will work with clients every step of the way – from initial consultation through final delivery – ensuring that customers’ projects are a success.
“As Penn Color keeps expanding its global footprint, this technology centre brings many exciting new dimensions to the company. With an impressive track record as a fast-paced hub for economic growth and technological advancement, Singapore shows one of the highest concentrations of technical and design centres,” he said.
“In fact, many well-known global companies have chosen to locate their Asia-Pacific facilities in Singapore, drawn by the city-state’s pro-business environment and highly skilled workforce.
“As a result, being in Singapore puts us right in the middle of some of the most dynamic markets in the world, and provides our team with the ideal platform to work closely with global brands, as well as to bring our unique value proposition to new customers.”
“Every day, we listen to customers telling us that it is not enough to simply have good products: a great experience is what makes a difference,” Penn Color vice-president of marketing Nicolas Rivollet said.
“The new Singapore technology centre gives us the very exciting opportunity to take our customers on a design journey that is much different than what they are used to: with development made creative, agile, and transparent; with the right inspirational atmosphere for the teams to bring to life something unique and differentiated; with the ability to deliver in days what typically takes months.
“From concept to global scale, our technology centre in the US, the Netherlands and now in Singapore give our customers an edge in the marketplace and help us take bold steps forward, especially in packaging and consumer goods applications.”
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