Personalisation Experience to showcase customisation-enabling solutions

In less than a week, the doors to the second edition of Personalisation Experience and the co-located FESPA Global Print Expo, European Sign Expo and inaugural Sportswear Pro 2024 events (19 – 22 March at the RAI Amsterdam) will open.

Personalisation Experience comprises a one-day conference with industry expert speakers and a comprehensive exhibition area.

The event provides a platform for industry professionals to explore the latest customisation-enabling solutions, from design tools and web shop automation software to advanced printing and finishing hardware and consumables, presented by more than 90 global suppliers.

In the Personalisation Experience exhibition space, visitors can explore personalisation-enabling software such as easy-to-use design tools and customer-friendly, web-to-print solutions from suppliers including Antigro Designer, Cre8iveSkill, Kit Builder, Optimus, Printbox, PunchCloud, and Shirtinator.

Within the co-located events, more than 75 further exhibitors are highlighting tools for creative, customised applications, such as 3D printers, heat presses and finishing equipment, from exhibitors including Transmatic, Dongguan Prosub Technology Co. and Siser.

Suppliers including Brother and Dataline Solutions will showcase automation, MIS and workflow software, while visitors interested in DTF and DTG printing machinery and substrates can find products from BestSub Technologies Co Limited and Pals Print & Screen BV. Visitors can also connect with suppliers offering digital printing and finishing equipment for customisation, including Kornit, Mimaki, Agfa, Epson and Roland.

Duncan MacOwan, FESPA’s head of marketing and events, said last year’s Personalisation Experience reaffirmed there was a gap in the market for an event dedicated to customisation.

“We’re thrilled to bring the event back this year to help brand owners and retailers connect with the people, technology and software that can help them take advantage of customisation opportunities. They can explore creative tools and production technologies to capitalise on the customer demand for personalised products and learn how they can make personalisation central to their offering.

“We have a strong line-up of exhibitors showcasing their solutions in the Personalisation Experience exhibition area, and I would encourage visitors to also visit the co-located events, as there’s a significant number of suppliers highlighting customisation enabling solutions.”

Visitors can also purchase tickets for the Personalisation Experience conference, taking place on 20 March, where they can learn about the power of personalisation and the commercial growth opportunities it represents.

Moderated by FESPA’s Personalisation Ambassador, Richard Askam, the conference will delve into topics such as: creating value with personalisation; aligning productivity and demand; understanding the value of customers’ self-expression; and how personalisation has the power to make fashion more circular and emotionally meaningful.

In addition to the exhibition and conference, will be the Personalise Make Wear smart factory, showcasing live end-to-end production and personalisation of sportswear, as well as sports-related merchandise.

All members of a FESPA national Association or FESPA Direct can gain free access to Personalisation Experience and the co-located events, and the ticket price for non-members is €80.00.

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