Hagop Tchamkertenian, national manager for policy and government affairs, Printing Industries says, “To assess how the industry is managing change, we initially developed the on-line survey last year to capture the changing industry dynamics over the past decade, but we needs to continue to ask the important questions as change accelerates.”

Tchamkertenian says, “It’s important that businesses understand the factors that are challenging the course of the industry and providing new opportunities as change accelerates.”

The survey will be undertaken on an annual basis. This year’s survey will open until April 26 and can be found at www.printnet.com.au.

Tchamketenian says that the printing industry was an ever-evolving industry providing change, challenge and opportunity.

He says “We need to know how the industry is coping, how it is adapting and where it sees its future so that we can provide the resources and information necessary for companies to function effectively in challenging times.”

Tchamketenian says, “Equally important, the industry needs to know how it is performing overall and dealing with change and where the opportunities lie, because there are many new opportunities, but they often mean significant change from the traditional view of how the customer needs are met.”

“It looks at what is being done by companies to restructure their businesses, asks about their understanding and perceptions of change, whether their service offerings have changed and whether they have implemented web-to-print solutions.”

“It seeks comment or multi-channel marketing, social media and web to print; and services and processes such as QR codes, 3D printing, and functional printing and whether these are perceived as offering exciting opportunities,” concludes Tchamketenian.

Comment below to have your say on this story.

If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.  

Sign up to the Sprinter newsletter