Above: Alex McClelland, executive vice president Asia Pacific, ORAFOL

Plastics specialist Orafol has established a sales company in New Zealand.

By strategically choosing to set up a new branch in Auckland, the globally active family-owned company is responding to the significantly increasing market potential for premium films and special plastics in Asia Pacific.

In Asia, the business already oversees sales and production companies in China, Japan, Taiwan, India, and Australia.

Recently appointed executive vice president of Asia Pacific, Alex McClelland, will head up Orafol New Zealand. McClelland has been with Orafol Australia as managing director since 2019 and is responsible for this expansion.

Dr. Holger Loclair, chairman & CEO of Orafol Group, said, “New Zealand offers legal certainty and political stability. Our strong presence in Australia also provides a solid foundation for taking this step and successfully expanding our product sales in the Asia Pacific region.”

Alex McClelland, executive vice president Asia Pacific, said: “With Orafol New Zealand, we are creating a key pillar in the Asia Pacific economic region – for Orafol and, of course, for our customers who can rely on our proximity and the constant availability of our premium films.”

Orafol will offer an extensive range of products and services to graphic product retailers and customers in reflective solutions and adhesive tape systems in New Zealand. Additionally, it will leverage synergies between its various sales and production companies in the APAC economic region to an even greater extent.

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