Australian media, marketing and printing company PMP Group has now unified its 20 unique business divisions under one brand Ovato, in a bid to be more directly focussed on clients and turn audiences into customers.
Under the rebrand all 20 businesses that fall under the PMP Group banner, including printing powerhouse PMP Print and distribution arm PMP Distribution which gets to seven million Australian homes weekly, will now be known as Ovato.
The rebrand means the company will now trade on the Australian Securities Exchange as OVT, not PMP.
Under the rebrand the company’s core competencies have been reorganised into four pillars of print, distribution, agency and production as it continues to support the business’s vision of turning audiences into customers and driving growth.
Other businesses across the group to be brought under the Ovato banner include Gordon and Gotch, a magazine and retail distribution group; SBM, a full-house creative and production business; Traction Digital, which provides digital marketing and engagement services; Spectrum Group, a PR, digital and content marketing agency; and Griffin Press, Australia’s oldest book printing business.
“Our rebrand gives us the opportunity to focus on our clients and their needs directly, around our promise of turning audiences into customers,” says Kevin Slaven, chief executive officer, Ovato.
“While each of our businesses will come under the single brand, our work and commitment with all our clients will remain constant.
“Everyday, we deliver content across print and digital channels to millions of people in Australia, New Zealand and around the world. Our change to a unified brand unlocks new value for our clients, through greater collaboration, increased efficiency, and investments in innovative new technologies,” Mr Slaven continued.
“One significant new capability is our exclusive partnership with Quantium, a best-in-class data and analytics business. This will link our residential distribution capabilities and household data with their extensive data-cloud and AI platform. For the first-time, this will allow us to deliver enhanced targeting and measurability to our print channels and campaigns, enabling our customers to see analytics and ROI metrics that are more akin to digital advertising.”
The company, now known as Ovato, has a long history in the printing and marketing industries that stretches back more than 150 years. The company has undergone many changes since establishment, including a multi-company merger in 2017 that married printing and distribution specialists PMP Limited with fellow printing and marketing services giant IPMG.
This merger united PMP Limited’s stable of business, which included leading newspaper and magazine distributers Gordon and Gotch, with IPMG’s Hannan Print, Offset Alpine Printing and Inprint.
Ovato operates across Australia, New Zealand, the UK and India, and employs 2000 people across 21 sites. The company generated a total revenue of $756m in 2018.
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