The pre-press house, which works for the likes of PepsiCo, Nestle and FMCG giant Simplot, purchased the CTP system at PrintEx11 and installed it in September.

Kirk Group general manager Kevin Flippence said the technology “will shape the future of the business and deliver significant savings for our customers while maintaining brand integrity”. 

“These plates are able to hold a much higher density of colour and still maintain the full tonal range enabling us to compete with gravure printing without having to go to seven colours,” he said.

“In this current market, printers and FMCG companies are looking to reduce costs. I believe the Kodak Flexcel NX plate technology will enable gravure work that is currently being produced offshore, to be converted to flexo and competitively printed in Australia.”

Simplot packaging development manager Jason Goode worked closely with Kirk Group and Kodak in selecting the technology

He said the system will be used to great effect on Birds Eye’s vegetables and potatoes packaging.

“Kodak is the first to get this process right and there is a real ‘wow’ factor when customers see the prints achievable with this technology,” he said.

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