The two footbridge billboards will advertise Optus and Blackberry, at the Mosman location, long considered the gateway to the hard-to-reach Northern Beaches with exposure to heavily-trafficked Spit Road, the major road providing access to and from the CBD.

Brendon Cook, CEO of oOh! Media, says, “The bridge structure links Bridgepoint Shopping Centre to buildings on Spit Road’s southern side so the location couldn’t be more prominent. It offers long dwell time with motorists in an area teeming with professionals and business decision-makers. Mosman is home to 20 per cent of Sydney’s IT and engineering professionals, 15 per cent of its bankers and 10 per cent of its medical professionals.”

The company adds that the site’s location, at Spit Junction on Military Road, capitalises on the large traffic volume that use the arterial to service the Mosman and Northern Beaches suburbs of Sydney. It says that one face is capable of delivering more than 1.7 million contacts over a 28 day period.

The site represents a $2.5m investment by oOh! Media, which spent 10 years working with Mosman Council, residents and the shopping centre owners to make the project a reality.

The company says it is the only billboard operator in Australia to cover more than 90 per cent of all key arterial roads across the five major metropolitan cities and also represents 95 per cent of billboards in regional Australia.

Randal Shreeve, managing director of Aussie Signs was unavailable when contacted by Australian Printer.

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