Printed catalogues are generating strong revenue numbers for retailers and continue to influence consumer behaviour, according to the Australian Centre for Retail Studies (ACRS) shopper report.
The report finds 89 per cent of shoppers read at least one catalogue per week, and 52 per cent of shoppers aged between 18 and 24 read one to three weekly.
The research also forecasts increased catalogue readership, with 15 per cent of shoppers intending to use catalogues more in the next 12 months than they did this year.
[Related: Consumers back catalogues]
Australasian Catalogue Association (ACA) chief executive Kellie Northwood says catalogues have an unrivalled influence on consumers.
“Retailers have dubbed catalogues as ‘crackalogues’ due to their amazing reach, strong brand presence in the home, high quality geo-targeting and remarkable influence,” she says.
“With more than seven billion catalogues distributed each year via the letterbox, the ACRS research highlights the strength and personal nature of catalogues with the majority of shoppers reading them at home in the kitchen.”
According to ACA, catalogues are a retailer’s best tool in terms of opportunity and reach.
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