This article first appeared in the September issue of Australian Printer

Dr Van Park is a boutique, solutions-focused aesthetic clinic located in Sydney. Rawson Print Co. collaborated with Dr Van Park’s designer, Alex Fraser, from the Department of Public Consumption, to create a bespoke presentation folder that could put into paper its vision and services.

“Our client’s philosophy is to see, feel and embrace the natural beauty that surrounds us. Our brief was to createa natural and organic folder to compliment the Dr Van Park brand and ethos,” Rawson Print Co. director Lachlan Finch said.

“Every person who visits Dr Van Park’s clinic has their own story, hopes and visions. For this reason, every face is unique and our approach to the project needed to reflect this.

“With this brief in hand, the folder needed to support the elegance of the brand, co-existing with its existing website, and online marketing platforms to create seamless continuity in brand experience for the customer, which ultimately creates brand trust.”

Whilst simple in colour choice, Fraser’s vision came to life on a speciality uncoated paper when printed on Rawson Print Co.’s Heidelberg CX five-colour A1 press which was installed at its production facility in Macquarie Park in January 2019.

“While this press has many features and benefits (not least being its versatility) what best suited this project was the ability to produce a clean and consistent solid Pantone Matching System (PMS) colour that wasn’t over-inked or washed out, while still being able to hold such fine detail in the type.

“Fine print matters and that’s why we chose to produce this project on our Heidelberg press. It allowed us to deliver on our attention to detail and outcomes to enhance the Dr Van Park brand. We wanted the product to effortlessly engage with their customers,” Finch said.

“We like to see challenges as opportunities to help our clients achieve their desired results, which reiterates their trust in us and partnership with us. This project did not present any other challenges and gave us the opportunity to demonstrate how a beautifully designed and crafted piece can engage and emotionally connect with customers to build brand trust.”

The foiling work on the project was then outsourced to Goldcraft Embossing, a house of embellishment that provides quality hot foil stamping and embossing to the local printing industry.

The only other machine used was Rawson Print Co.’s die cutting machine to create the beautiful curves and shape of the presentation folder.

The stock chosen for this project was Mohawk Via Felt Bright White 270gsm from Ball & Doggett, as Rawson Print Co. felt it was the ideal option to match the client’s desired brief for a premium textured organic and elegant stock.

“Rawson Print Co. has a longstanding heritage of delivering beautifully crafted print. Our decade’s worth of experience and knowledge is second to none and is reflected in the quality of the work our customers have come to expect,” Finch said.

“As such, from a print perspective, we knew the stock would perform well for this purpose. So, it was an excellent choice for all involved in the project.”  

As evidenced by the gold medal it received within the 123 Print! category at the 2022 National Print Awards, the end result was a stunning piece of print.

“It was such a beautiful and elegant folder that met every requirement for the customer and exceeded everyone’s expectations from the initial plan,” Finch said.

“Any accolade at a national level is always something to be proud of and for our staff, it is an external recognition of the effort and attention to detail they have put into our work every single day.

“On a company level, it reinforces our reputation as a printer of the highest quality and propels desire for excellence. For our clients, it vindicates their choice and trust in us, but more so provides them with a measure of quality that can be shared with their clients.”

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