The print management company looks after all the bank’s largely Queensland-focused print spend via a panel of 19 printers.

The month-long Suncorp campaign, which was devised by ad agency George Patterson Y&R Brisbane, is underpinned by a $250,000 Back to Business grants program. The bank will give 50 small businesses in Queensland each $5,000 grants to help them get back on their feet.

John Crichton, BPA’s Suncorp relationship manager at BPA, said the print management company is responsible for Suncorp’s brand integrity, so played a role in the decision to swap the standard PMS 3292 green for a maroon PMS 222.

Other initiatives in the ‘Maroon for March’ campaign include donating $1 to the Premier’s Disaster Relief Appeal for every Suncorp Bank transaction account opened throughout the month.

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