Grand Print Services and oOh! Creative Production have been acknowledged for their print work in the Outdoor Media Association (OMA) Q3 2019 Creative Collection competition.
Launched in 2013, the Creative Collection celebrates the big, bold, and audacious canvas Out of Home work by recognising exceptional campaigns each quarter.
Campaigns are judged for being big, bold, and bright; their best use of multi-format, their best use of digital, as well as innovation in Out of Home media.
oOh! Creative Production was named for the best use of multi-format for the SATC — Intrastate (within SA) winter campaign. The media agency behind that creative was Wavemaker SA, while the creative agency was TBWA. The work was for the South Australian Tourism Commission.
Grand Print Services was given the title for the best innovation in Out of Home in Q3 for the Paco Rabanne Million X Pac Man campaign, on behalf of Puig/Paco Rabanne. The creative agency was Puig/Paco Rabanne and JCDecaux Creative Solutions, and the media agency, Starcom (NSW).
Other winners for Q3 include:
Big, Bold, and Bright category
Campaign: Get Brand New. Get it on eBay
Creative agency: eBay, FEED
Media agency: MediaCom
Best use of digital category
Campaign: Google Multi App
Creative agency: R/GA
Media agency: PHD
OMA CEO Charmaine Moldrich said the quarter’s entries were dominated by strong, visual campaigns using context and environment creatively.
“We are seeing more and more that consideration of format plays an important part in being noticed, whether it is large or small format, or within certain environments such as retail and transit,” Moldrich mentioned.
“Kudos to the creatives who are thinking laterally about the Out of Home channel and using it to its full potential.”
The quarter attracted 22 submissions from OMA members including JCDecaux, oOh!media, and QMS Media.
Guest judges included: Seedooh partnerships director Joe Copley, AJF GrowthOps founding partner and executive creative director Adam J Francis, and JCDecaux New Zealand product marketing specialist Chiara Greyling.
“It was inspiring to see how all of the entries stepped beyond what I would think of as traditional use of Out of Home,” J Francis said.
“The winners showcased the unique strength of Outdoor in communicating big ideas, simply and effectively in concert with their environment.”
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