PrintEx 19: Kurz explains why ‘shiny’ matters

Supplier of metallised foil-based solutions for security and surface decoration, Kurz, has showcased examples of foiling and embellishment at the PrintEx 19 Labelling and Packaging Expo in Sydney.

Kurz Australia managing director Stephen Pratt demonstrated how its Kurz Trustconcept solutions allow brand owners to protect their products without having to compromise on brand image or packaging.

He said designers and brand owners alike will learn how to elevate and differentiate their brands and products from the crowd with smart surface decoration that not only look good, but also protects them from the scourge of piracy and counterfeiting.

“Kurz optical security features, merged with our Trustcode Base suite of solutions, can protect products from counterfeiters without impacting brand representation,” Pratt said.

“Our Trustseal brand protection devices and Trustcode software suite link visual effects to useful software tools and open up new opportunities for branding and market analysis.

“These same solutions also allow brands to track and trace products, communicate with their customers and enrich customer relationships.”

Also at the event is Kurz national technical specification manager Adrian Barbero who ran a hands-on workshop in print embellishment and packaging development.

“Foil printing is an elegant, eye-catching way to stand out in a crowded market and add a sophisticated finish to your product packaging,” Barbero said.

Manufacturer of embellishment tooling and dies for the label and packaging industry and member of the Kurz Group, Hinderer Mühlich (H+M), was also at attendance at the stand to showcase its specially engraved stamping dies.

The solution is expected to offer numerous opportunities through subtle changes to the stamped foil surface.

Changing the foils appearance is made possible by including one of its 600 standard or a personalised design into the dies’ surface and is achieved using a standard hot stamping application.

H+M brought to Australia Hong Kong-based Dicky Lai, a hot stamping die technology expert, to talk about the effects created from H+M’s exclusive micro and nano dies.

“NanoEmbossing tooling is the finest on the market enabling the creation of extraordinary 3D structures. MicroEmbossing tooling provides versatility to the stamping process by adding texture and dimension to your foil designs with unbeatable tactile effects,” Lai said.

“MicroEmbossing technology developed by Kurz can change the appearance of the foil to provide striking textures, in either raised or flat stamping that compel you to look closer. NanoEmbossing takes opportunities while foil stamping even further.

“This opens up almost endless, previously unachievable design possibilities including matte or shiny combinations, security features, high definition lenticular and photorealistic effects that simply can’t be replicated.

“Branding is important and shiny matters. Metallised foils are an eye-catching solution that triggers a biological response, one where we want to reach out and touch the product. This tactile connection with the product automatically leads to higher purchase consideration, and in turn, higher sales.”

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