The additional funds, in the vicinity of $70,000, are intended to ensure PrintEx11 is not only an outstanding showcase of the latest products and information for print professionals, but that it provides the single voice which industry experts believe will most effectively promote print to advertisers and designers, marketers and corporate print buyers, government, students and other key markets.
Mitch Mulligan, PrintEx11 chairman says, “There’s no question that print has been under attack for a long time. Yet those of us who operate in the industry know that it is not only a vital channel in today’s increasingly diverse media mix, but also one of the most effective, cost-effective and sustainable communications media available.
“For years, now, we’ve been saying that we need to unite as an industry to counter misinformation and promote print, yet to this point, while individual bodies have done excellent work with promotion and resources, very little has been done to present that united message.
“PrintEx11, which draws together the vast majority of key players in the industry, provides us with the best opportunity in the foreseeable future to do just that and the Board, supported by GAMAA and Printing Industries, believes this industry promotion is so important that we have set aside additional budget and resources to make it happen,” he says.
The campaign, which will run under the exhibition’s unofficial theme of the Power of Print, will involve the strong promotion of print’s key benefits, an emphasis on sustainability, examples of effective print products and campaigns, illustration of the scope for creativity, and examples of the integration of print into multi-channel campaigns.
“We have some exiting promotional ideas in the pipeline,” says Mulligan, “and we are also looking forward to working with other industry associations such as APIA, FSC and others, to demonstrate the many positive benefits of print and the innovative ways in which it can be used within today’s diverse media mix.”
PrintEx11 will be held from 4-6 May at the Sydney Convention & Exhibition Centre at Darling Harbour.
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