Printing Expo launches fully interactive 3D online experience

The Printing Expo virtual exhibition has launched its fully interactive 3D online experience as of November 30. The unique online event will be available for 365 days.

The Printing Expo organisers Resolve Business Management (RBM) have also opened Zone 1 as a preview, which includes the Muller Martini Showroom and the HP Indigo Digital Pouch Factory.

RBM said Zone 2 is scheduled to open in the very near future.

The Printing Expo Virtual Exhibition works in the same way as a live exhibition, except that attendees can visit at any time, from anywhere in the world.

The hall and all the stands are rendered out to real physical dimensions, with visitors able to navigate through the zones and visit a virtual representation of stands, complete with 3D products.

Like any live event, after registering, visitors are free to navigate the zones to see all the companies that are exhibiting, view high-resolution 3D equipment and download their favourite pdfs and videos and collect promotional items or order print samples from the exhibitors.

RBM said Printing Expo offers visitors a “totally immersive browsing experience and is a true online exhibition”, in the sense that it has been designed to bring true reality to each and every physical aspect.

Exhibitors have visibility of their stand traffic and are able to identify which content is most frequently opened and the content that is most popular. Every hotspot also has the facility for visitors to email the details to themselves or a colleague, share on social media and print or request further information direct from the exhibitor.

Printing Expo also contains its own fully interactive auditorium that has been designed to show live and pre-recorded seminars and conferences. The organisers have been working with exhibitors, conference organisers, industry associations, governing bodies and live event organisers from around the world to produce a content programme that will run throughout the year.

Over time, it is planned that the show will grow to include many of the world’s leading printing industry brands and the visitor demographics will represent a global audience.

Printing Expo event director and RBM joint managing director Wayne Beckett said, “With Printing Expo we have tried very hard to make it feel and look like you are visiting a real event. We have been lucky enough to work with some forward-thinking companies when putting together Zone 1 which has made this possible.”

Beckett added that Printing Expo is not designed to replace live events, but to compliment them.

“The word virtual seems to be misrepresented when associated with everything online. Someone walking around their showroom filming on an iPhone is promoted as a virtual tour, but it’s not a virtual tour at all. Not too long ago this would have just been called a video,” he said.

“We believe that anything virtual has to be interactive and most of all needs to be fun to visit as well as useful, which is why we have launched Printing Expo.”

To visit the Print Expo virtual Exhibition, please click here.



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