His role is to source and provide a range of training courses to meet
the needs of printing industry companies and to encourage increased recognition
that a trained workforce is a valuable workforce .

Coup says, "We don't hesitate to maintain or upgrade our machinery,
update software programmes, constantly look to new technology to remain
competitive and minimise wastage. We implement OHS systems and procedures to
reduce accidents and minimise down-time.

"So why not apply this same management process to the other major asset
in your business – your staff. For significantly less than companies spend on
their machinery, they can show their staff that they are valued at least as
much as the machinery.

"As everyone knows, good reliable staff are hard to get, so maintaining
them with the same commitment shown to machinery and other assets is certainly
backing a winner".

Coup said relevant and regular training could ensure reliability,
efficiency, cost effectiveness, loyalty and commitment from employees. "That's
why we have introduced a range of courses, many of which are free via
government subsidies."

With certificate and diploma courses eligible for government funding,
printing employees that meet the criteria are now able to train for free in areas such as:

• Frontline
  Management;
• Lean Manufacturing;
• Business;
  and
• Warehousing.

Other recently introduced or upgraded courses include:

• Colour
  Management;
• Print
  Production Management;
• Print
  Awareness; and
• The highly
  acclaimed Print Sales.

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