Printing summit to focuses on enhancing advertising value

The summit, which will also explore how creativity in print advertising can maximize revenues, is set to be held in Berlin, Germany on March 21-22 at the NH Berlin Friedrichstraße Hotel.

During the summit, participants will hear presentations of success stories from leading printing plants and publishers worldwide on innovative print campaigns, green production, staff motivation, innovations in printing and increasing circulation.

Conference participants will also visit the Axel Springer printing plant in Berlin-Spandau, one of the largest printing plants in the world.

Some of the international speakers include:

  • Rainer Esser, managing director of Die Zeit in Germany, which relies on printing innovation along with quality journalism and editorial diversity for sustainable success.
  • Marius Fink, Head of Technical Coordination for COOP Presse in Switzerland, who will provide an overview of developments in mineral oil-free printing inks and their environmental value.
  • Kasturi Balaji, managing director, Kasturi & Sons, the publisher of The Hindu, who will present a case study of “Japanese style” inline colour control in India, a system of full-page scanning that is said to be more efficient than the “movable camera” system used widely in the West.
  • Assaf Avrahami, CEO of Yedioth Information Technology in Israel, who will examine a variety of technological advances to minimize waste and to improve logistics.
  • Sally Pirri, Production Director of The Globe and Mail in Canada, which is a national newspaper printed on a variety of sites across the country. She will present some of the company’s unusual but effective methods to motivate staff of the contractors who print the newspaper.

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