Mike Curtis, sales director at PrintSoft, says, “This is our core industry. We were pioneers in VDP, starting out in the eighties. We have always been recognised as such. We are into production ordination. We can improve mail processing by simplifying your correspondence processes and your clients processes.

“We highlighted a range of products and solutions. For instance, our correspondence automation solution allows you to personalise your correspondence according to your customers’ needs. It allows people to generate documents online. In a print service environment it allows customers to have control over their documents.”

The company also offers production automation. Curtis says, “That’s taking back end mail processes and improving the efficiency and cost of those. Hybrid mail is about making sure that documents are processed in the most efficient locations. So, if you have mail going out to a national client base, you want the local mail printed out locally, not in a remote location that will cost you more to mail.”

He concludes, “Our core business has always been to make sure that printers’ businesses run efficiently. It’s about allowing printers to get the most out of the technology whether that is through speed, quality or flexibility.”

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