The customer publishing arm of the UK-based parent company of Haymarket Media Australia produced the project on behalf of Games organiser LOCOG.

It encompasses 4,230pp of content and will include the 27 daily programmes for the Olympic and Paralympic Games.

A number of UK printers were heavily involved in the project, which also included the official programmes for both the Olympics and Paralympics, the Olympics preview magazine, the official guide to Team GB, the opening ceremony programme, the official guide to the London 2012 Festival and individual programmes for sailing, football, and Team GB football.

Paper was supplied by Antalis McNaughton and all pre-media was handled in-house by Haymarket Pre-press.

Haymarket’s head of production, Gary Charlton, praised all of Haymarket Media’s production partners for their “Herculean” efforts in terms of quality and service.

“I believe we have showcased the best of the British print industry,” he said.

During the course of the games, Haymarket will produce 59 publications on behalf of LOCOG, and as precursor to the games, Haymarket Network also produced programmes for 12 test events as well as the London Prepares series of magazines.

Haymarket also produced a number of cross-media projects in support of the Olympics, including a live Tumblr blog to reveal behind the scenes details of the Opening Ceremony as it happened.

This article originally appeared at printweek.com

Comment below to have your say on this story.

If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.  

Sign up to the Sprinter newsletter