PVCA and FIA partner again to secure mailing incentive

Fundraising Institute Australia (FIA) and the Print and Visual Communication Association (PVCA) have successfully negotiated with Australia Post to assist across Charity Mail in 2023.

Recognising the financial challenges charities and fundraisers face in donor acquisition and the important role mail plays in this process, Australia Post will provide a postage rebate of 10 per cent on any incremental Charity Mail activity undertaken from 1 October to 31 December 2023 compared to the same period in 2022.

FIA and PVCA have worked collaboratively with Australia Post in recent years and across the Consultation into the Modernisation of the Postal Service, advocating for the needs of the charitable fundraising sector and have been successful in helping to achieve continuation of the seasonal rebates for qualified Charity Mail campaigns to support fundraising organisations.

The rebates have been previously provided to assist charities with their fundraising, lowering costs and encouraging them to undertake additional mailing activity to help supplement income from fundraising activities and this rebate incentive is agreed to run for another year.

“FIA works tirelessly to support our members, and the broader sector. These initiatives help all charities, and, in these challenging times, we want to ensure the Australian sector receives as much help as possible to fund their critical missions,” FIA CEO Katherine Raskob said.

“This rebate has benefitted charities in the past with their fundraising efforts and will continue to do so during these recovery periods. We are delighted to have negotiated this kind of rebate – a great example of how working with industry, Australia Post and charities can deliver meaningful results.”

“Our members include printers and mail-houses across Australia. Working with Fundraising Institute Australia and Australia Post to develop relaxations for charities provides solid volumes for our members and the broader industry, as well as support to charities who use direct mail for donor acquisition campaigns,” PVCA CEO Kellie Northwood said.

The 10 per cent rebate must be lodged on the fundraiser’s own charge account both last year and this year.

“The mail channel is incredibly effective and delivers results for not just fundraisers, but all businesses. We welcome these volume incentives and believe they provide a solid opportunity to work with customers to get back into mail and reap the rewards,” Northwood added.

“To the fundraisers, they need this support more than ever and we thank Australia Post for working with industry to achieve this relief and now look to other mail products and services as well as promotion of the Business Mail channel which is important for all of industry and customers.”

For more information, or if you are a charity and would like to be considered for this initiative, email charitymailchanges@auspost.com.au. Applications must be sent by 13 October.  

Download PVCA’s How To Guide for further explanation.

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