QMS pivots from print

QMS Media (QMS) has increased its revenue by 21 per cent from the previous FY result, reaching $204.2m.


Within Australia, digital now accounts for 79 per cent of the company’s total revenue, when New Zealand is taken into account, that figure drops to 70 per cent of group revenue. In the last FY, print accounted for 43 per cent of group revenue, now it is 30 per cent.


The company had focused on growing its sports portfolio for the FY, increasing from 588 sites in the first half of the financial year, to 800 by its conclusion.


EBITDA for the FY came to $46.6m, up 29 per cent from the prior corresponding period (pcp) result of $36.2m.


Net profit after tax increased by 10 per cent, reaching $18.4m from $16.7m in the pcp.


Barclay Nettlefold, CEO, QMS, says, “QMS has delivered another convincing performance, as we continue to focus and deliver on our strategic imperatives across our digital, outdoor and sports media platforms, as well as advancing our data and analytics capabilities. I am pleased that QMS has once again outperformed the market, with revenue growing faster than our competitors.


“The 2018 financial year was one of significant growth for the business, driven by our continued focus on building an industry leading digital portfolio in key strategic markets. Our digital development roll-out has maintained momentum, with 37 new landmark billboards switched on during 2018, and more than 135 sites planned to be live by July.


The out of home industry continues to experience strong structural growth, with Roadside Billboards, the core of our portfolio, outperforming the market and realising growth of 35 per cent year on year, compared to the industry average of 13 per cent. This category remains the cornerstone of the industry and is integral to ongoing and sustainable growth.


“We will continue to leverage our diversified customer base and low level contract risk, with a market leading average digital lease tenure of 13 years in Australia and 11 years in New Zealand.


“QMS is always looking to enhance its quality portfolio to fund and manage future growth, mseek alignment across the operation and maximise value. We will continue to look for opportunities that support our unique strengths in digital and outdoor and realise the untapped potential of sport, both locally and internationally.


“The recent announcements of an agreement in principle to acquire the majority interest in key internationally recognised sport media companies and our investment in Place Capital, provides significant opportunities to unlock additional value from our portfolio. We remain focused on balancing financial discipline with our entrepreneurial spirit to create shareholder value.”

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