Fallon, who established the business 18 years ago, promises the establishment is no bunny, with gross turnover in the 2002/03 financial year exceeding $370,000 for a profit of over $98,000. Since its inception, Red Rabbit Printing has ben suppying a variety of services to the community, from business cards, to four-colour brochures and booklets.

The company has two offset presses, a Heidelberg GTO 62 and a Hamada 700 with numbering and perfecting, and also provides a quick copy service with its Oki 9400 oversize digital printer.

Prepress platemaking work is done on an Itech platemaker, which supplies both metal and polymer plates, while the finishing department houses a folder, collator and a stitcher for booklet making. All up, Fallon estimates the material value of the plant and equipment at around $100,000.

According to Fallon, the company’s flexibility is a big part of what draws the customers, as well as its location and proven track record.

“We do all our own prepress and design work. You name it, we do it,” says Fallon.

“The business has been very good. Of course, there have been good and bad times, but mostly they have been good. It’s a wonderful lifestyle. We have a loyal clientele, with 90 per cent of our business coming from repeat business, we are positioned right in the CBD of Shepparton, we have ample parking, reliable service, quality work and fast turnaround times.”

Currently, Red Rabbit Printing employs five personnel, including Fallon, who has promised to stay on under the new ownership for a negotiable period to assist in the transition.

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