Redbubble hits $100m half year revenue

Redbubble has increased its 1HY revenue by 30 per cent from the prior corresponding period, passing the $100m mark to $102.3m, from $78.7m.

The personalised print market company’s earnings before interest, tax, depreciation and amortization (EBITDA) for the half year was $0.9m, a 185.6 per cent improvement from its loss of $1.1m in the pcp.

Richard Cawsey, chair, Redbubble says, “Redbubble continues to build significant momentum on the basis of strong fundamentals: a healthy and vibrant marketplace, strong top line growth, increasing organic growth and profitable customer acquisition, and increasing operating leverage.”

The company’s gross profit of $35.3m was up 24.7 per cent or 26.1 per cent on a constant currency basis from $28.3m. Gross profit after its paid acquisition was $25.7m, up 18 per cent or 18.6 per cent on a constant currency basis from $21.7m.

As the company scales up, it has decreased its losses, net loss after tax was $2.3m, down 17.7 per cent from $2.8m for the pcp. Total acquisition costs were 9.4 per cent of revenue for the half.


The ten year old Australian start up says, “Redbubble is growing because among its other strategies, it is advancing its cost and technological capabilities within print-on-demand and manufacturing-on-demand. In addition, the company says its shift toward combining personalisation and sharing economies on the internet have made it economically viable to produce single items for individual customers on demand.

“Gross transaction value (GTV) was $129.8m, up 31.7 per cent from $98.6m the year before or 33.1 per cent for the year before. The Average Order Value (ADV) for the half was $45.90, down 5.7 per cent from $45.90 for the same period the year before, due to an increasing product share of lower value sticker items.”


Redbubble’s customer numbers increased by 40.2 per cent year on year to 2.35 million from 1.68 million, with there being 18 million new customers during the half year.  Selling artists increased by 33.1 per cent year on year to 218,800 from 164,300 and during the half, the company reached a milestone of artists’ aggregated earnings exceeding $100m since the inception of the business.

Visits to the site increased by 39.3 per cent year on year to 127.5 million from 91.6m, with mobile representing 54.3 per cent.  

The company says it is on track to achieve its EBITDA guidance for FY2018.

The company was started by three friends in Melbourne in 2008.


Comment below to have your say on this story.

If you have a news story or tip-off, get in touch at  

Sign up to the Sprinter newsletter

Leave a comment:

Your email address will not be published. All fields are required


Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.