Ricoh used its time at PacPrint to show printers what they can do with their digital systems, as well as displaying the presses themselves.
Henryk Kraszwewski, senior product and marketing manager at Ricoh says, “We are looking at the power of print. It is not about technology but what you can do with it.
“They are applications to life, what you can do with technology today. We had three desks full of application ideas such as subsheet stock, finishing which is adding value, and taking it back to businesses and clients.”
In one part of the stand Ricoh was displaying its neon yellow colour and its new neon pink which will be released later this year.
Kraszwewski says, “Both colours can be used with the Ricoh 7100X.”
[Related: Ricoh exhibiting new technologies]
All through PacPrint, Ricoh was live streaming to its customer centre in Thailand to show demonstrations of its VC60000 high speed inkjet colour web. It was streaming through its new program, Unified Communication Services which Kraszwewski says it is a comment and collaborate solution, you can talk to anyone, anywhere, on any platform.
“You do not have to have the program, all you need is a device and an internet connection,” he says.
Also on display was the new entry level press C5210, which Kraszwewski says fills out Ricoh’s portfolio.
Ricoh was demonstrating how its presses can plug into existing workflows from the likes of Kodak and Heidelberg, reducing labour and human touchpoints.
The company was also showing its new A4 garment printer which it is releasing later this year.
Kraszwewski says, “There are multiple emerging opportunities in print for those businesses that are prepared to look for them, and that was the theme of the Ricoh stand, and that is where printers will see great results.”
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