Bill Shen, managing director of Rotary Technology, wants to grow the company slowly and deliberately. He says “We aren’t hungry for a huge market share. We take each customer individually and make sure each customer is satisfied with the service we deliver. Growing the business is like growing a snowball. How to make a snowball bigger is not to lose any of your existing customers.”

Established in 2006, rotary Technology now exports to 40 countries. Shen says, “We want to see how the market reacts. This market has changed recently. We want to support customers with an alternative. You must reach a high quality standard. In China, we are the only comprehensive tooling manufacturer.

Its main factory is in Guangzhou. Shen says, “We don’t just machine, we do hand finishing as well. We do rotary tooling and die tooling. We have a high quality product, based on European, US, and Australian quality standards. As a die maker you are only as good as your last job.”

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