The Future Print Business Transformation Program has partnered with the Australian Academy of Sales to offer government subsidised places held specifically for printers who want to complete business sales training. The course can be streamed live via smart phone, laptop or tablet. The PIAA’s Bill Healy secured the funding through government lobbying to support struggling print businesses. Printing managers, owners or staff who want to take advantage of the offer can contact AAS to find out how much of the course the government will subsidise, which will be in respect to the size of their print business. Completion of the course will give participants a nationally recognised qualification, Certificate IV in Business Sales. Printers who get in early and register before 16 February will also receive a complimentary Sales Competency Report valued at $447.
AAS says printers will benefit from sales training
Australian Academy of Sales advisor Julie Tymms believes printers need the most guidance in the sales aspect of running a business. Tymms says some print businesses may not utilise sales solutions because they already have a loyal customer base. She says with such stiff competition in the industry, printers need sales skills to bring in new business if a loyal customer decides to take their business elsewhere. AAS says the course will give printers the skills to improve their performance and increase sales revenue. The course will run for three hours each month over the next 12 months, structured with two hours of content which participants can tune into via a smart phone, laptop or tablet, and the last hour devoted to coaching. Each month participants will have their knowledge tested with a short exam, and will also be required to complete various work-related projects every month. Tymms says printers can expect to take away from the course, ‘a solid understanding of sales and how to grow a business, they will also have a nationally recognised qualification’. The course will commence on February 17, for more information and to register, see the Australian Academy of Sales website.
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