IPMG and PMP welcome the birth of Princess Charlotte this week with bumper prints runs for women’s magazines celebrating the new royal baby.

PMP-printed Women’s Day today released a 100-plus page special ‘souvenir edition’, with 34 pages of royal baby coverage, in addition to its usual Monday edition.

Today’s magazine has the usual print run of about 316,000, but both next Monday’s edition and the next Women’s Weekly, usually 432,000 copies, are expected to have significantly higher circulations.

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Publisher Bauer Media will not say how many more copies of the two titles will be printed, but the 2013 birth of Charlotte’s older brother Prince George reportedly prompted 30 per cent higher circulations, and 50-70 per cent for the commemorative issue.

The extra copies are expected to net an extra $1m in circulation revenue alone.

New Idea, printed by IPMG with a normal run of 271,000, is also expecting higher sales for its next issue as it is the first birth of a British princess in 64 years and women like reading stories about other females.

This female interest is expected to push sales higher than the usual bump from a second child, which is never as exciting as a new heir.

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