Direct marketing services company Salmat has transformed its letterbox marketing tools with the upgrade of its campaign planner SwiftPlan to an enhanced version titled SwiftPlan 2.

Salmat says its online letterbox campaign tools are now equipped with geo-targeting and demographic filters to ensure the correct audiences are reached.

According to Salmat, users of SwiftPlan 2 also have greater choice in print options for letterbox campaigns. The company says the upgrade was a direct response to clients requesting more print production freedom.  

“Using a range of pre-existing profiling tools including MarketFind, GeoTribes or Helix Personas, Salmat can review the residential address, spending patterns and frequency of your customers, to further assist with segmenting your customers, tailoring your communications with the goal of increasing customer engagement, and increasing your marketing ROI,” says Salmat.

Additional features in Salmat’s SwiftPlan also include ten new print production formats including A4, A5, A6, DL with multiple fold options and paper stocks, improved interface with more visual overlays and the introduction of federal, state and local electorate boundaries and postcode boundaries.

Salmat says SwiftPlan 2 now has some 2000 users who have given the group positive feedback after organising campaigns through its media planning tools.

The catalogue and marketing giant was founded in 1979 by Peter Mattick and the late Phil Salter, and is now listed on the ASX with 4000 employees, and operations in Australia, New Zealand and Asia.

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