The HP Digital Print Awards was founded last year to recognise the outstanding achievements and contributions of Print Service Providers (PSPs) in the signage industry Throughout Asia Pacific and Japan.
Martin Carballo, director, HP Scitex – Graphic Solutions Business, Imaging and Printing Group, HP Asia Pacific and Japan says, “The HP Digital Print Awards – HP Scitex competition that was launched last year was a major success for us as we received more than 100 stunning entries from across the region.
“We hope that through the annual Awards we can help to inspire other PSPs in the signage industry to break new frontiers in digital printing excellence and respond to their client’s brief in new and exciting creative ways.”
The Awards will only be open to companies from across Asia Pacific and Japan for entries that are printed by HP Scitex Large-format printers. HP Digital Print Awards 2011 (Asia Pacific & Japan) – HP Scitex will have five key categories including:
- Transit Graphic covers vehicle wraps and fleet graphics.
- Interior Decoration includes interior decoration signage and graphics, floor or wallpaper graphics and any decorative printing on rigid substances (ie: glass, ceramic or wood).
- Outdoor Advertising covers building wraps, billboard signage, floor
- graphics, backlit signage and textile (flags & banners) graphics. Any graphics with flexible applications done outdoors will also be subjected to the same category.
- POP Advertising includes point-of-sale materials and any graphics with flexible applications that are done for purchase point.
- Green Digital Printing
Each category will have three winners – gold, silver and bronze. A total of 17 Awards will be given out across the five categories. This includes a Platinum Award for one overall winner and a Best Creative Design award from across all the five categories.
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