SEMA – which is one of Australia’s leading providers of direct marketing and mail services – has appointed Phillip Carter, Marcus Ayres and Daniel Walley of PPB Advisory as administrators.

The administrators seek urgent expressions of interest for the purchase of the business and/or the assets of the company on a going concern basis. The closing date for expressions of interest is May 25.

In a letter to SEMA customers the administrators said they don’t anticipate there to be any disruption to customer orders.

The letter continued, “The continued payment of outstanding debts by customers is critical to our ongoing ability to trade the business without disruption. Accordingly, we would appreciate your prompt payment of outstanding and current debts.”

Meanwhile, in a report to creditors, the administrators said, “We, as Administrators, plan to trade on the Company’s business whilst we urgently assess the financial position of the Company. The decision to trade the business will continue to be assessed on a daily basis.”

Senior management at SEMA were unavailable for comment, when contacted by Australian Printer.

The first creditor’s meeting is set for Tuesday May 29.

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