Spandex has appointed former Arlon Graphics VP David Neidell as its new Asia Pacific vice president, which includes running the Australian operation from its Sydney base.

He replaces former boss Alex McLelland who left when the company – headquartered in Switzerland – was bought by a French private equity group.

Neidell has moved from Europe to take on the role at the company which is Australia’s biggest supplier of vinyl.

Commenting on Spandex’s position in the wide format supplies industry, he says, “We are market leader, but we can improve our market share.”

He was previously vice president international for Arlon Graphics in Holland, which was a supplier to Spandex, who he was with for five years, and spent 13 years as vice president corporate development at Fellers, which became the biggest vinyl supplier in the USA.

Having worked in the USA and Europe, Neidell says, “The print and sign shops that I have seen achieve most success are those that keep it simple and focus on the area they are good at.”

Spandex operates warehouses in each mainland state, with 100 staff working around Australia.

 “One thing that has become immediately apparent to me is that we have some really good people here,” adds Neidell.

Spandex supplies a range of media and inks for wide format printing, which makes up 90 per cent of its business. It also sells HP and Mutoh printers.

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