Pablo is a paper search engine and can help clients with knowledge on all things paper.

“If you visit Pablo’s new home at www.spicerspaper.com.au you will find an array of practical tips and support options, current promotions, sample and dummy order service and an online paper picker which will not only help you to find one paper, but will provide a range of options for any design or print job,” explains product manager Chris Gombos.

She says one of the fundamentals of designing the new Spicers Paper website was to make it easy to navigate.

“Websites can often be user unfriendly and difficult to navigate, so by creating the character Pablo, Spicers has tried to inject some warmth, personality and a human element to the website,” says Gombos. “There is a lot of content on the new site, however it is easy to find what you are looking for.”

The website also features the hugely popular environmental fact sheets and information including the recent FSC certification of Spicers Paper.

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