Creating an edge with HP’s new Latex 700 and 800 Printer series

Looking for an edge in today’s market can be a challenge for many print businesses. There’s a wide range of technology offering new standards of excellence and pushing the boundaries of printing across a range of substrates. What’s more, end customers are becoming increasingly inventive and driving demand for more colourful, quirky and personalised designs.

This brings new challenges for print service providers across Australia and New Zealand. How can you make your offering stand out from the crowd? What’s the edge that adds value to your portfolio and drives growth for your business?

HP Inc. has introduced a new range of HP Latex Large Format Print Solutions to help print service providers tackle more ambitious jobs and diversify their offerings. The HP Latex 700 and 800 Printer series bring a suite of features that enable businesses to be more agile, increase their revenues and take on the highest value print jobs.

The whitest white ink[i]

One way to stand out from the crowd is by making your prints stand out too. The HP Latex 700W and 800W Printers offer white ink capability for the first time in this category. With the whitest ink available on the marketi, the HP Latex 700W and 800W Printers are removing barriers for printing with white and allowing users to push ahead by producing new print effects and sharper details on a range of applications.

In action, this can be high opacity white delivering vivid colours and more contrasts to transparent, dark or coloured media. Scratch resistant prints with white ink that doesn’t yellow over time can help reduce the risk of damage, giving end customers greater peace of mind.

Users can leverage a number of applications that extend their portfolio by utilising white ink. Whether its printing high margin stickers and window graphics or printing saturated images on canvas, the HP Latex Printer series can help amaze customers with high value jobs.

“After a year of disruption driven by the impacts of COVID-19, we are passionate about continuing to drive print innovation forward and want to help local businesses benefit from new levels of performance,” said Craig Hardman, country manager LFP, HP Australia. “With the latest white ink capabilities available in the HP Latex 700W and 800W Printers, large format print service providers can tap into a number of new applications that lets them get more creative with their work, expand their offerings and raise the standard of printing to attract more customers. It’s a game changer.”

Printing with white doesn’t mean more complexity either. The automatic recirculation system and automatic printhead cleaning reduce manual purging to help prevent print defects. It also minimises waste between jobs by allowing users to remove the white printheads when they’re not being used.

Sharpening your sustainability edge

An increasing number of companies are looking for environmentally sustainable solutions in their printing today, and it’s something brands are particularly focused on in Australia and New Zealand. Supporting your customers’ sustainability goals can help differentiate your business, giving you an edge that supports both people and the planet.

Over the past few years, HP has taken an end-to-end approach in driving a greater sustainable impact in large-format printing through manufacturing, product design and materials, as well as product and print end of life. As part of one of the most sustainable companies in the world, HP Latex continues to lead the change in sustainable signage printing[ii].

HP’s newest Latex Technology carries a broad set of credentials addressing the full spectrum of environmental concerns; from ink chemistry and indoor air quality—for both print production and display—to lifecycle considerations, earning recognition for products as environmentally preferred overall.

One example of this is HP’s Latex Inks, which have an innovative water-based formula that’s kinder to the environment and a latex polymer producing prints that are completely dried and cured in the printer. The water-based inks are designed to avoid the hazards associated with eco-solvent, UV, and UV-gel inks without trading off on performance, including no HAPs[iii], no required hazard warning labels and odourless prints[iv].

To meet the growing demand for sustainable products and practices, the new HP Latex 700 and 800 Printer series continue to build on HP’s commitment to sustainable printing. All four devices in the HP Latex 700 and 800 Printer series use the HP Eco Carton – a cartridge made with cardboard material, reducing the amount of plastic used by 80 per cent[v].

Plus, simple take-back programs available in Australia and New Zealand allow for eligible HP supplies to be easily returned and recycled.

“Customers are no longer willing to compromise on the environmental impact of their printing, they’re looking for purposeful products that continue to captivate their audiences. Because of this, there’s a real opportunity for print service providers to define their edge in sustainable printing practices, improving their credentials and setting a new standard for the future of printing.”

If you’re looking to take your business to the next level and want to experience the versatile applications of the new HP Latex 700 and 800 Printer series for yourself, book a live demo here

HP’s local team of experts can advise you on the best printer to suit your needs and inform you about the latest trade-in program. Give them a call at 1800 004 167 (Australia) + 64 (800) 527550 (New Zealand) or email us at

[i] Whitest white based on ISO/DIS 23498 compared to competitive alternatives using solvent and UV technologies under $50,000 USD as of May, 2020. Test performed on black opaque self-adhesive vinyl (L*:4.16 – a:0,48-b:2,34) with 160% UF print mode using HP 832 1-liter White Latex Ink Cartridge. Visual opacity = 91%.
[ii] HP is recognised as a leader in environmental sustainability and soval impact. 2020 Global 100 Most Sustainable Corporations in the World. Annual listing compiled by Corporate Knights, a Canadian-based media and research company. See
[iii] HP Latex Inks were tested for Hazardous Air Pollutants, as defined in the Clean Air Act, per U.S. Environmental Protection Agency Method 311 (testing conducted in 2013) and none were detected.
[iv] There is a broad set of media with very different odour profiles. Some of the media can affect the odor performance of the final print.
[v] The ink cartridge HP Eco-carton cardboard container can be recycled through local recycling streams and the ink bag, as well as printheads, are eligible for recycling through the free, convenient HP Planet Partners program. Visit to see how to participate and for HP Planet Partners program features and availability; program may not be available in your area. Where this program is not available, consult the Material Safety Data Sheet (MSDS) available at to determine appropriate disposal.

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