Integrated Branding Solutions re-writes the trade print code

Here for you: Integrated Branding Solutions team on the Gold Coast 

Who we are

The arrival of 2020 has rung in a new dawn for this Gold Coast trade printer.

Leading the charge was the decision to swap the IBS Cards name it has long been synonymous with for a return to its roots as Integrated Branding Solutions.

The business, which has served the Australian printing industry for 23 years, has also dramatically expanded its product range and later this month will be launching a new game-changing ordering portal with a ecommerce solution to follow, that can be custom-fitted to the backend of its customer’s websites.

All of these steps form part of a strategic roadmap that IBS owner and founder Scott Siganto believes will further success opportunities for his customers, especially as they continue to face competition from global online retailers like Vistaprint.

“Our focus is to try to broaden our product range to allow our customers to continue to say yes,” Siganto said.

“It is quite important within our industry when you have so many online disruptors that have been out there for a while now and are starting to be embedded.”

It is no surprise that this tech-savvy trade printer made the decision to invest heavily in the right technology so it can best showcase the huge product range it has to offer.

Afterall IBS was borne out of the invention of the ground-breaking concept of gang printing print jobs, predominantly business cards, for other printers. Hence why the name IBS Cards stuck.

So much more than a business card printer

These days IBS is much more than a printer of business cards and it has the production and finishing capacity to prove it.

A major production backbone of the operation is a HP Indigo 7600 Digital Press which can produce four million copies per month on a wide range of media and supports IBS in delivering lightning fast turnarounds using a wide range of specialty stocks.

Their finishing is well looked after with celloglaze provided by long time printing supplier Jet Technologies.

Ball & Doggett is also the sole paper provider at IBS and with a 100-year history of operation in Australia has a solid reputation of delivering on time no matter what.

All of this, along with KBA five colour offset presses and a new wide format factory means all aspects of print production from stationery to wide format can be handled at IBS.

Promotional products and apparel are new areas for IBS and over the last few years Siganto has fostered relationships with Asian suppliers to ensure a reliable and speedy supply chain into Australia utilising the buying power of their collective client base.

“We have spent a lot of time overseas and we’ve incorporated very good relationships with promotional product and apparel factories over there,” Siganto said.

“We are wanting to provide a full-service model for our customers to be able to provide for their customers or consolidate their existing supply chain.

“There are not too many places these days that don’t need apparel, signage and marketing material internally and externally.

“We are also preparing to expand into marketing services. Services is another big thing and we have the infrastructure in place to launch that later in the year as well.

Getting it done: Alan Dyer, IBS production manager

Online ordering has never been easier

IBS is proud of its reputation as a global leader in IT.

In fact, Siganto, tongue in cheek, suggests that IBS is actually an IT company that “just happens to print”.

It is this constant desire to produce better systems, workflows and user experiences that has earnt IBS its solid reputation.

Using IBS’ simple ordering system you can instantly quote hundreds of products and browse their online design templates. Their new portal even allows customers to use a customer canvas for tricky to design items, and to generate instant and realistic digital proofs to send to customers for approval. Ordering is as easy as clicking a button and choosing your own dispatch date.

Additionally, clients can also instantly invoice their customer with their own markup and branding, track their jobs every step of the way through the IBS factory to the customer’s door ¬ all from the one easy to use portal.

This streamlined ordering portal is the result of 12 months of work by a busy team of web developers.

The portal is not only extremely user friendly but also comes with functionality and stability not seen before in the industry.

“We’ve listened to your requests and made the new portal extremely mobile friendly so you can quote clients and check on jobs easily on the fly,” Siganto said.

“We believe that the user experience of B2B and B2C clients have fused and our portal takes the best of both worlds to create a unique customer online experience.”

Next level ecommerce solution

Looking to link the back end of your website to the IBS site? IBS’ open API allows for seamless integration if you’ve already got an existing website.

Need something a little more flash or starting from scratch?

IBS has spent the last 15 years fine tuning its W2P solution to offer clients a retail replica of its own state-of-the-art website so they can also experience the benefits of a multi-million dollar e-commerce system for a fraction of the price.

IBS truly believe that helping others grow is the secret to success and that’s why they couldn’t be more excited to share their portal.

Working the Indigo: Shaun Naude, digital press operator

An entirely new approach to trade printing

More than just a rebrand and a fancy new site, IBS has adopted a different approach to trade printing that’s purely focused on doing everything possible to help its customers grow.

The marketing gurus at IBS have spent a considerable amount of time on easy to use and implement marketing tools that get instant results.

As part of these initiatives customers can download IBS’ annual deals calendar published 12 months in advance making it possible to confidently plan marketing calendars.

It is also possible to download a done-for-you personalised product catalogue as an instant cross selling tool, or download product marketing tool kits with everything needed to launch a new product, including product info, frequently asked questions, design mockups, email templates and artwork guidelines.

No matter your business, IBS believes it is possible to help you grow.

Everyday “Super Savers”

IBS has streamlined its processes and tapped into its economies of scale to offer clients some of the best ongoing deals that they can.

This includes offering industry low pricing in an effort to help customers grow.

Whether you use it to bring in new leads or to keep your existing customers coming back, these deals are available because IBS believes that helping others grow is the secret to success.

Handling the graphic design overflow

Another plank of this strategy is IBS’ expansion into providing a trade only graphic design overflow service.

This no-strings attached service can come in extremely handy if a printer’s in-house graphic designer is out of action, either through illness or annual leave, or there is a large influx of overflow work that needs to be done urgently.

“As every print business knows if you have one graphic designer on staff they have to have holidays every year and sick days so there is five weeks of the year, 10 per cent of the year, which needs to be covered,” Siganto said.

“We don’t offer any fixed contracts, we basically can do it per product and we can deliver it overnight.

“Our service is all about making sure we have our clients back any way we can.”

To learn more about IBS visit:

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