The company claims that the new website will invite account customers to log into a landing page that seeks to replicate the same face-to-face service that Starleaton is renowned for.

Commenting on the new service, Ben Eaton general manager of Starleaton says, “With over 2,500 SKUs, it was a mammoth task. As any signage and display printer knows, the variety of widths, lengths, thicknesses and surfaces for media is enormous but everyone has its specific application, so our team had to make sure it was all 100 per cent accurate.”

He continues, “We started planning a website make-over six months ago, with the main emphasis on making it easier for our customers to order the right product quickly, at any time. Not only this, but the system had to work together with our accounting programme so that any special pricing a customer may be on is automatically entered.”

Starleaton says it began trials of the new online system with a select few customers late last year and any bugs and glitches that were identified were ironed out. The old website was finally taken down just before Christmas, and final tweaks were made during January.

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