The recordable CDR business has grown explosively over the past few years. Up until now, CDRs and standard CDs have been packed in plastic jewel boxes. Consumers and major retailers have been looking for an alternative that wouldn’t crack and that would be as cost-effective as possible for the mass market. Stora Enso’s patented DBS technology has been applied. One unit will comprise two recordable DVDs, and the cases are manufactured from Performa White DBS cartonboard. A 10 pack CDR/DVD case takes up less shelf space in a retail store and weighs only one third of a similar-size jewel box. According to Ebbe Dahlstedt, president of Stora Enso Activation, the company is aiming for market leadership in CDR packaging with the DBS case. He says, “We are really excited about the DBS product, since it should revolutionise the way CDRs and DVDs are marketed to consumers. The case will enable retailers to optimise the use of storage and shelf space, and this will lead to a higher sales volume. “

The cases are manufactured by the Toronto-based company, QC Packaging Systems Inc., which has four DBS Pac Masters and state-of-the-art printing presses.

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