Pozitive sign & graphic supplies showcased some of its latest advancements in print and finishing technology at PacPrint, bringing together high-end printing, precision cutting, and workflow automation in a fully integrated production environment.
“The turnout exceeded our expectations – it was much busier than we anticipated,” Phil Trumble, managing director of Pozitive, said.
“We captured a significant number of leads, including several hot prospects, so we’re feeling very positive about the overall results. It was great to see so many attendees arriving with an open mind, genuinely interested in exploring what’s new in the market.”
A key highlight was the first-ever Australian appearance of the swissQprint Nyala Gen 5, alongside Summa’s flatbed and roll cutting solutions.
“What we found with everything that we showcased at PacPrint is that we really surprised people – we showed them something completely different from what they expected,” Trumble said.
“Sure, we can print posters and banners all day, like many other machines out there. But while others might match us in output, they often fall short on quality, speed, or versatility. What we aimed to demonstrate is what truly sets swissQprint apart – the unique capabilities others simply can’t offer. The feedback we received reflected that: ‘Finally, something new; something exciting!’
“It’s the applications that open doors for customers – and as those doors open, they enable our customers to have more meaningful, higher-level conversations with their own clients.
“They can still deliver the everyday run-of-the-mill print work, but they can now offer something exciting and different too. It elevates their business and sets them apart in a competitive market,” he said.
“A lot of clients are asking, ‘What do I do next?’ Being able to show them the possibilities in person carries so much more impact. Seeing it firsthand gives our message real weight and helps them envision new directions for their business.”
Pozitive also announced the sale of a Summa F1612 to Aussie Safety Stickers, which Trumble describes as its “smallest footprint machine, yet incredibly capable”.
“It’s one of the most popular models in the Summa series that we offer. Aussie Safety Stickers had been exploring their options for quite some time, but after seeing the live demo at the show and experiencing just how automated and easy to use it is, it became a no-brainer for them,” he said.
Pozitive’s Neon Room at PacPrint was another major highlight.
“No one in Australia has showcased neon like that before. We’ve featured neon in previous shows, but in a much smaller format. Neon isn’t going to suit every campaign – it has a niche market – but ultimately, it’s about showing clients something fresh, creative, and unique. It’s about offering ideas they won’t find anywhere else,” Trumble said.
Following PacPrint, the Gen 5 will be relocated to Pozitive’s new showroom in Emu Plains, where the team plans to host a series of brand-specific open house events, building on the success of their recent launch.
“Our previous open house events were more broadly focused on showcasing our overall offering. Moving forward, especially after the success of PacPrint, we’ll be tailoring our open house events to specific equipment. That way, when people attend, they’ll be seeing exactly what they’re interested in – a much more targeted and relevant experience,” Trumble added.
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