Keep control of the colour of money

They say you only appreciate some things when they’re gone, and this certainly applies to ink. The ubiquitous pigment makes the difference between a blank sheet of paper and a valued printed product, but its importance as a cost variable can be lost amid escalating paper costs and the six-figure price tags of printing kit. Making the most out of your base and spot colours can mean the difference between staying in the black and sliding toward the red, so efficiently managing ink procurement is vital.

19 June, 2008