Terry Crawford has a 26-year history in the offset printing industry, including 12 years’ experience in senior national and specialist sales management roles. He gained a reputation in high-value imaging equipment, CtP, workflow and colour management system sales environments catering to commercial, magazine and newspaper printers.

Prior to joining EFI, Crawford worked for Fujifilm Sericol, where he represented the wide-format, narrow web flexographics and screen printing division.

“Terry’s experience and wealth of knowledge make him a welcome addition to the EFI team,” said Eric Holtsmark, director of sales, EFI Asia Pacific Operations. “He has a deep understanding of how printing technology can be used to increase productivity and improve quality as well create new opportunities for profitability.”

Crawford will be responsible for sales development in Australia and New Zealand for EFI’s VUTEk range of superwide format printers and solutions as well as the EFI Fiery technology.

“EFI has an outstanding reputation for innovation and cutting-edge digital printing technology. The company is renowned worldwide for helping customers achieve business success,” said Crawford. “I’m looking forward to contributing to EFI’s continued growth and success with customers in the region.”

Comment below to have your say on this story.

If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.  

Sign up to the Sprinter newsletter