The Big Picture Factory installs first Iridesse

The Big Picture Factory, a Perth based digital printer is the first business in Australia to install the Fuji Xerox Iridesse production printer, which will enable the business to expand its services and product offerings. The Big Picture Factory was started by Peter Stone 13 years ago in order to continue his passion for helping people to get their business or projects noticed in creative yet practical ways.

Peter is somewhat unusual in that he doesn’t let his practical side interfere with his creative side or vice versa, rather he combines the two to get stand-out results. Peter Stone, owner of The Big Picture Factory says, “We had a Fuji Xerox C1000i previously that printed gold and silver but unfortunately the metallic finish was not that great. I was shown samples from the Iridesse and the new gold, silver, clear and white dry inks are a huge improvement and it will give me the ability to print in high definition using the GX Print Servers 10bit RIP technology. The ability to also print onto a longer sheet size opens up new markets for me and will also reduce the amount of work that I have to outsource. There are four staff and myself, we also offer picture framing and I do a bit of photography as well, which adds to the total package.

“We had the Iridesse installed just before Christmas, it is the first commercial instalment in Australia, the local technical team have been great and have made the installation process as smooth as possible. I chose to have the complete D6 Booklet finishing line as a touchless workflow improves my throughput while reducing overheads. We can now take an order for a few hundred 60 page booklets in the morning and have it printed and packed by the afternoon with zero manual handling. Our new Freeflow Core software gives us the ability to drag and drop files straight from the desktop and the software imposes the file ready to be released on the GX Print Server.

“You need to stay ahead in this business, Fuji Xerox gave us the ability to do that and with a great deal for my new Iridesse. We currently have a Fuji Film Acuity 4008 that we produce most of our wide format work on but now we also are able to branch into other services. The Iridesse gives my business the extra ability to expand my offerings to wedding invites, personalised portfolios, funeral booklets and other high end short run digital work.


“When I started my business digital printing and wide format were niche markets but now most of my jobs will have a mixture of both. I very rarely knock back work because of it being too complex or tight turnarounds. Most of the work comes in at the last minute because people tend to forget they need printing done until its due. The best thing about the Iridesse is that I can now keep gold, silver, clear and white printing and booklet finishing in house, which saves us time and keeps our clients happy.”

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