The Sprinter Podcast: EFI’s Rodd Harrison talks through the company’s APAC strategy

In the fourth episode of The Sprinter Podcast, we speak to EFI Asia-Pacific vice-president of sales, Rodd Harrison about the company’s Asia-Pacific strategy and how it has built momentum in Australia and New Zealand.

He discusses about the people, partnerships and products that are key to the EFI APAC strategy – specifically about the expansion of its product range, signing on Currie Group as its A/NZ distributor, investing in its people, and its 21 installations booked in Australia over the last 18 months.

Hear more in the podcast below:

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